ASSIGNMENT BACKGROUND:

Within your role as a digital marketing executive for Keyword Marketing, you have been approached

by the mobility provider, Flixbus, who currently offer a bus service to countries and cities around

Europe but would now like to launch as an online tourist destination operator around Europe

providing a tourist experience for customers. You are required to create a digital marketing plan for a

fresh marketing campaign focussing on a specific growth area for the business.

ASSIGNMENTTASK:

Choose ONE target audience and marketing theme below and address the following tasks $($A$-$F$)-$

Retired over $65+$ travellers who want to travel.

Student backpackers who want to travel and explore on a budget.

Middle aged adults aged $30-50$ who want to travel.