Assignment Brief 1. Topic/Business Students act as a group working to develop a feasibility study for a new business in Canada. It is a practical assignment, must present an application of theoretical principles with specific solutions. 2. Guideline for Assignment content In this assignment, you are requested as a group to conduct a feasibility study for a new product or service for your own business to serve the Canadian market. All the necessary steps in the feasibility process must be consider throughout the development of study. Business and introduce/launch a new product with a pricing strategy. Your report must answer the below questions: Part 1: Product/Service Feasibility (6%) Concept Statement must be included. A. Product/service desirability B. Product/service demand Part 2: Industry/Target Market Feasibility (4%) A. Industry attractiveness B. Target market attractiveness Part 3: Organizational Feasibility (4%) A. Management prowess

B. Resource sufficiency Part 4: Financial Feasibility (4%) A. Total start-up cash needed. B. Financial performance of similar businesses C. Overall financial attractiveness of the proposed venture (Reference will be allotted 2%) 3. Details: Formatting and Submission Information A. This assignment is to be completed in groups. Submission file should be in Word document; max number of pages is 5-6 pages (including covers and references) using Times New Roman font size 12 with 1.5 spacing. B. The assignment must include the following: i. Cover page with the name of course and number ii. The Assignment task. iii. Professors name iv. Cover page with Student names and IDs of all members in the group in alphabetical order v. Date of submission C. The assignment must be original and prepared by the students. Plagiarism and/or cheating offenses will be reported as per policies and procedures in place. D. It is expected that students review their assignments for spelling, grammar, and punctuation before submitting the file for marking. Upon review of the assignments, the instructor will determine whether deficiencies in the assignment will justify not applying the full mark. Examples of deficiencies: not following the assignment format guidelines, spelling errors, lack of punctuation or incorrect punctuation, grammar, applicable references not listed properly or other forms of plagiarism. 4. Tips for a Successful Assignment A. Planning i) Ensure that you are clear about the instructions and expectations for the assignment. ii) Ensure you understand the concepts focused by the assignment (and provided in the course materials). iii) Before you start composing your assignment, you may want to prepare an outline mapping out all the information you collected and how it fits in the assignment topics (and structure) you must cover.

B. Pacing the Work i) Estimate how much time you plan to allocate to planning, drafting, and revising your assignment. ii) In the planning phase, you may want to have a time interval between collecting and triaging information. This will ensure you will not rush in using information that may not be useful or using it solely due to time constraints as opposed to the worth of its content.

C. Organising your Assignment In addition to following the instructions, please ensure to spell check your assignment, check format and check the final visual appearance of your document.

D. Formative Feedback Before Submission Students can submit a draft of their assignment to the instructor for formative feedback prior to the final submission for marking. Please discuss this option with your instructor.

5. Policies A. Referencing For referencing and/or citations, please use APA guidelines found at https://owl.english.purdue.edu/owl/resource/560/01/. Verbal citations must be referenced and documented in separate pages as Appendixes embedding interview scripts. B. Plagiarism and Cheating Plagiarism and/or cheating offenses will be reported as per policies and procedures in place. Any evidence of cheating/academic offense will result in having the assignment rejected and receiving a mark of zero. Additionally, the offence will be documented by the instructor and school administration. C. Late assignments/assignments not submitted/Make ups Please refer to the Late Missed Tests and Assignments Policy. Requests for extension of deadlines must be discussed with instructor. There is no expected commitment that an extension will be granted automatically. Approval of extensions is at the discretion of the instructor. Assignments not submitted will result in a zero mark.