Question: Assignment Brief: Your team has been tasked with developing an innovative marketing communications campaign for the re-launch of a product or service of your choice.

Assignment Brief:

Your team has been tasked with developing an innovative marketing communications campaign for the re-launch of a product or service of your choice.

You must incorporate the three major communication tools of Advertising, Sales and Public Relations (PR) and demonstrate how each element interacts with the other.

You are required to:

Develop an Integrated Campaign.

The following structure should be adhered to when executing your campaign.

About Debenhams

1.Proposed IMC plan: Segmentation, Target & Positioning strategy

2.Outline the message appeal strategy & executional framework you are going to implement.

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