Assignment: Chapter $01$: Management

Choose the management function being performed in each of the examples.

Example of managerial work

Gary Kelly, CEO of Southwest Airlines, talks to a group of reservation agents to

acknowledge their contributions to the company's success.

A marketing manager at Evian decides to work with BETC Euro RSCG$,$ an advertising

agency in France. The goal is to reduce the cost of advertising by creating a video that

goes viral on YouTube.

Author Simon Rich spends time every day reading. He says, "I try to read about subjects

that I$\text{'}$m interested in$,$ and that usually helps me come up with ideas for stories and

characters and jokes."

At IBM's Almaden Research Lab, Laura Haas allows scientists a free rein for research but

still checks to be sure that their inventions are adding to the company's bottom line.