Question: Assignment: Chapter 0 5 : Planning and Goal Setting 5 . Formulating Corporate - Level Strategy You have accepted a job as the president and

Assignment: Chapter

05

: Planning and Goal Setting

5 .

Formulating Corporate

-

Level Strategy

You have accepted a job as the president and CEO of a large transportation conglomerate. Over the years, the conglomerate has acquired a number of unrelated divisions. Your first action as CEO is to complete a strategic plan.

Use this table and the Boston Consulting Group matrix to answer the question that follows.

\

table

[[

Business

,

Projected Growth Rate,Current Market Share

], [

Shipping

,

Low,

1 %

Assignment: Chapter 05: Planning and Goal Setting 5. Formulating Corporate-Level Strategy

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