Assignment: Chapter 13 Assignment

Exercise 13.17 Algorithmic

The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals who are in marketing. Three groups are considered: management, research and advertising (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 10 LD 11 10 9 CO D 00 00 10 10 a. Compute the values identified below (to 2 decimal, if necessary). Sum of Squares, Treatment Sum of Squares, Error Mean Squares, Treatment Mean Squares, Error b. Use a = .05 to test for a significant difference in perception among the three groups. Calculate the value of the test statistic (to 2 decimals). The p-value is - Select your answer - What is your conclusion? - Select your answer c. Using a = .05, determine where differences between the mean perception scores occur. Calculate Fisher's LSD value (to 2 decimals). Test whether there is a significant difference between the means for marketing managers (1), marketing research specialists (2), and advertising specialists (3). Difference Absolute Value Conclusion - Select your answer - - Select your answer - - Select your