Assignment Content

Assignment: Implementing a Positioning Strategy in Marketing

Objective:

The aim of this assignment is to give you hands$-$on experience in developing and

implementing a positioning strategy for a specific product or service. You will explore

the different elements of a positioning strategy and learn how to effectively

communicate a unique value proposition to your target audience.

Instructions:

Imagine you are a marketing manager for a well$-$established coffee shop chain that

wants to revamp its image and increase its customer base. Your task is to develop

and implement a positioning strategy to differentiate the coffee shop from

competitors and attract a new segment of customers.

There are Four Components to this Assignment and Four Tabs in the Attached MS

Excel Document, as in the screenshot below.