Assignment Content

Reference pp$.87-88$ in Ch$.4$ of Managing Innovation and Entrepreneurship.

Competitive advantage, according to Hisrich and Kearney $(2014),$ requires organizations to engage in six processes to maintain innovation. Organizations like Google$,$ Amazon, Apple$,$ Android, Facebook$,$ Siri$,$ Virgin Group$,$ Microsoft$,$ and eBay$$ have done this successfully.

Select an organization other than those listed above $($Google$,$ Amazon, Apple$,$ Android, Facebook$,$ Siri$,$ Virgin Group$,$ Microsoft$,$ and eBay$)$ to explore competitive advantage and the six processes to maintain innovation discussed in Hisrich and Kearney $(2014).$

Write a $700-$ to $1,050-$word paper in which you analyze how the selected organization is meeting the concepts of competitive advantages as outlined in Hisrich and Kearney $(2014),$ on pp$.87-88.$ Be sure to include information about the following:

The organizational leadership philosophy on innovation

Activities the organization is actively engaged in to sustain competitive advantage within its industry

R&D initiatives the organization is involved in for long$-$term competitive advantage