Assignment: Create a power point $($video$/$audio$)$ as you address the concept of Product Life Cycle $($PLC$)$ and analyze its stages, implications for marketing strategies and real$-$world applications. The goal is to understand how the PLC influences. decision making in product development, pricing, promotion and distribution.$$

Instructions:$$

Instructions

Choosing a Product:

Choose a product to analyze through its life cycle.

Research:

Study the four stages of the Product Life Cycle:

a$)$ Introduction

b$)$ Growth

c$)$ Maturity

d$)$ DeclineIdentify how marketing strategies vary in each stage.

Presentation Structure:

Prepare a $510$ minutes power$-$point presentation $($both audio and video$)$ covering the following:

a$)$ Introduction:

Define the Product Life Cycle.Explain its importance in marketing management.

b$)$ Stages of PLC:

Discuss the characteristics of each stage.Provide examples of marketing strategies used in each stage.

c$)$ Case Study:

Select a real$-$world product $($e$.$g$.,$ iPhone, Coca$-$Cola, or Tesla Model S$).$Explain how the product has moved through the stages of the PLC$.$Highlight marketing tactics and challenges faced at each stage.

d$)$ Marketing Implications:

Discuss how understanding the PLC helps managers make decisions on pricing, advertising, innovation, and market expansion.

e$)$ Conclusion:

Summarize key takeaways.Provide recommendations for marketers managing a product through its life cycle.

Visual Aids:

Use PowerPoint, charts, or infographics to make your presentation engaging and clear.