Question: Assignment: Create a SWOT analysis for Panera / STL Bread Co. Think carefully about the brands strengths / weaknesses / opportunities and threats. Categorize the

Assignment: Create a SWOT analysis for Panera / STL Bread Co.

Think carefully about the brands strengths / weaknesses / opportunities and threats.

Categorize the SWOT items correctly based on class discussion

Think strategically. What do they do well or not? What can they

take advantage of or have to watch our for?

Use the attached template, though you may also want to have separate pages for each. Your choice.

Be thorough

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