Assignment Description

For your final assignment, I'd like you to conduct an in-depth strategic analysis of a company of your group's choice. More specifically, I CHALLENGE YOU to find what you consider to be currently THE most interesting and exciting business with the highest growth potential (so, don't pick Facebook, Apple or Google - they are already pretty big!).

Once you do your research, submit a paper that presents a succinct analysis (based on your own research! No hunting for prior cases or things like that) of the causal reasons of success of your chosen firm, as well as the resulting recommendations that you are making to your company.

The paper should clearly show your contribution as a manager/consultant to understand the key reasons of success and identify potential pathways of improvement.

Assignment Structure

Your assignment will contain two main parts:

• Part 1 - Analysis of the company (50%). Explain WHY this business is so fantastic (needless to say, that you should phrase this in the language, concepts and logics of this class).
• Part 2 - Recommendations for the company (50%). Explain WHAT this business could do even BETTER going forward.

Note: My selected will be Tesla company

Grading

Your paper will be graded as follows:

Understanding and application of strategy logics	18 points
Industry analysis	18 points
Understanding of network externalities as they affect the selected company	18 points
Identification of key capabilities and drivers of value	18 points
Strength and logic of overall predictions	18 points
Appropriate company selection	5 points
Length of report and technical requirements	5 points