assignment description$-$ In this activity, you will explore the concept of motivation that has been discussed in class.

Motivation is the factor that drives an individual to work towards meeting a preset goal. The given case scenario and case study will give you the opportunity to apply your thinking and identify strategies that organizations may follow to enhance the motivation level of employees. assignment steps$-$ All contributions must be submitted in MS Word, double$-$spaced.

Your report excluding the cover page and references should not exceed more than two pages.

Font style should be either Calibri or Arial and size should not exceed $12$ points.

Cover Page should include Group number, Student Names, Course Name, Submission Date, and Instructor Name.You will also make an oral presentation and submit the PowerPoint files to the Oral Presentation submission folder in Brightspace.

Each group should submit only one file to the oral presentation submission folder in Brightspace.

The presentations will be made in groups. However, you will be graded individually during the presentation. Case Scenario$-$

You are a senior manager working in an insurance company. In a meeting with your team members, you ask middle managers about the recent sub$-$par performance in the department and their thoughts about the reasons behind it$.$ They state that their performance goals are set too high, with the vast majority of their employees missing their individual targets across the board.

You understand that insurance is a highly stressful job. Employees need to be happy, satisfied, and motivated to be able to perform the best. Hence, you decide to work on increasing the motivation level of employees to enable them to meet their targets.

In this course, you studied various need$-$based and process$-$based motivational theories as follows:

Need$-$Based Theories:

Maslow$$s Hierarchy Theory and the five categories of basic human needs

The ERG Theory, which compressed Maslow$$s five categories into three

The Two$-$Factor Theory, which describes factors that either motivate people or make them dissatisfied

The Acquired$-$Needs Model $($David McClelland$$s need$-$based theory$),$ which describes stable and dominant characteristics in human beings that drive behaviour

Process$-$Based Theories:

Equity Theory, which describes the perception of fairness in motivating employees

Expectancy Theory, which describes the rational calculations employees do to evaluate their situation using three factors

Reinforcement Theory, which describes that behaviour is a function of its outcomes

Questions:

$1.$ In the given scenario, choose any two motivational theories that you believe will be helpful in motivating the employees and how? Begin your response by introducing the concept of motivation and the chosen theories. While responding to the scenario, please support your response with the help of examples $2.$ Think about your own experience. Give an example from professional experience when you felt the absence of motivation. What strategies do you think the organization, or your manager used or could have used to increase your motivational level. Please respond to this question by aligning a motivational theory with the administered$/$ suggested motivational strategies.

$3.$ In your opinion, how can organizations effectively use internal marketing to increase the motivational level of employees or reduce demotivation? To respond to this question, please research the internal marketing strategies of any organization and discuss how these strategies have or could have influenced employee motivation. criteria for written assignment$-$ Organization and Format $-$

Writing shows high degree of attention to details and presentation of points. Format used enhances understanding of material presented. Content$-$

Content indicates synthesis of ideas, in$-$depth analysis and evidence beyond the questions or requirements asked. Original thought supports the topic and is clearly a well$-$constructed response to the questions asked. The evidence presented makes a compelling case for any conclusions drawn. Completeness$-$

All the questions are answered completely. Grammar and Style$-$

Writing is free of all spelling, punctuation, and grammatical errors and written in a style that enhances the reader$$s ability to follow ideas clearly. Citation and References$-$

All the sources have been cited appropriately following APA style format. Criteria for oral assignment$-$ Presentation: Individual Delivery and Communication of Topic

Delivery of the presentation is extremely clear, well$-$structured, and informative.

Shows a sophisticated level of knowledge of the subject matter, easily communicating information and answering questions exceptionally well. do it properly and neatly with the given information and follow the criteria please