Assignment Details

This assignment builds upon your work in Units $1$ and $2.$

The board of directors agreed with your strategic report,

And now the chief marketing officer $($CMO$)$ would like

You to provide the board an analysis of Exxon Mobil

Consumers and their perception of Exxon Mobil

You will write a $5-$page consumer analysis that includes

The following:

$3$ interrelated decisions involved in formulating Strategic marketing for Exxon Mobil

Marketing for market entry

Market segmentation

Market targeting

Positioning

Include Exxon Mobils strategy for the following;

Corporate social responsibility $($CSR$)$ and its three Ps

Planet $($health of the environmental systems$)$

People $($human capital$)$

Profits $($traditional financial measures$)$