Assignment: Digital Marketing Content Calendar

Create a content calendar.

Instructions

1. Create a one-month content calendar using your client wich is:

• A father-daughter tea party at the Fairmont hotel
• Fathers Day
• Tickets are $50 you must decide what is included in the ticket price

2. Review the details set out in the Scenario that follows.

3. Set a SMART objective for your content.

4. Identify your target audience and reasons for choosing this target market, using research. Include demographic, geographic, psychographic, and behavioral criteria to form a consumer archetype. - OBJECTIVES SHOULD BE DONE TO

5. Build out the content activity for one month using the template (DIVIDED IN 4 WEEKS). Consider your strategy goal and target market. Complete the template using storytelling concepts and dont forget to divide the month in four weeks with diferent content.

Include:

a. Date of the posts. Determine when (frequency) these posts will be made.

b. Keywords or themes for the posts. Remember your target audience and your client. You are looking to build awareness and drive action.

c. Plans for each post should be specific enough that anyone reading the calendar would know what to post. For example, if your client is a dog food company, a note post photo of a dog each day is not enough. Instead, photo of a collie in basketball jersey and healthy dog food with a caption noting the energy this food will give your pet.

Monthly Digital Content Calendar CLIENT
Goal and Objectives
Target Market
Month	Date	Keyword/Theme	Website	TikTok	LinkedIn	Snapchat	Facebook	Twitter	Instagram	Blogs	Other Specify
Month Week 1
Month Week 2