Assignment Exercise 23-1: Business Plan

Refer to the proposal to add a retail pharmacy mini-case study in Chapter 29.

Required

Build a Business Plan for this proposal. Prepare the service description using your consumer knowledge of a retail pharmacy (if necessary). Of course this retail pharmacy will be located within the hospital, but its purpose is to dispense prescriptions to carry off-site and use at home. Thus it operates pretty much like the neighborhood retail pharmacy that you use yourself.

Use the information provided in the retail pharmacy Mini-Case Study 1 in Chapter 29 to prepare the financial section of the Business Plan. Use your imagination to create the marketing segment and the organization segment.