Assignment for Chapter Four is view the video for Chapter Four in MyMarketing Lab Focus Group Ch 4 Video. Your group or individual Assignment is to answer questions 1-5. 1) Focus groups consist of a small group of people being interviewed by a 2) Which of these questions would be least appropriate to explore with focus group research? 3) Focus groups are a type of research. 4) Focus groups generate data that marketers can use to gain fresh insights into consumer thoughts and feelings. 5) Focus groups generate data in the market research process