Assignment for E & J Gallo Winw

Assignment:

Please answer the following thee questions (type your responses below the questions):

a/ How important is the dessert wine segment to the industry? b/ to E&J Gallo Winery? c/ How do these products fit with Gallos stated position on the quality of its products? Do brands like Thunderbird and Night Train have any redeeming features as a product, even if they are in demand by a segment of the population?

2. Is Gallo being socially responsible by supplying dessert wines?

What responsibility does Gallo have to consumers in furnishing dessert wines?

Does the Gallo family have any personal responsibility to speak out against alcohol abuse?

Should they be doing more than speaking out?

3. Should production and sale of Thunderbird and Night Train be discontinued?