Assignment for the Opening Case "AMAZON.COM-E-COMMERCE INNOVATOR" on page 80 . Read the opening case and answer the following questions: (a) What are Amazon.com's critical suceess factors? Is its decision to offer a much broader selection of items a good marketing strategy? With the increased services and diversification, do you think the company will be able to concentrate on its core competency of enhancing the Amazon.com brand? What about their long-term vs. short-term strategy? (b) Amazon. com operates Zappos (zappos.com) as a separate entity. Does this make sense? Why or why not? (c) Visit amazon.com, and identify at least three specific elements of its personalization and customization features. Browse specific books on one particular subject, leave the site, and then go back and revisit the site. What do you see? Are these features likely to encourage you to purchase more books in the future from Amazon,com? Check the 1-Click feature and other shopping aids provided. List the features and discuss how they may lead to increased sales. (d) Which innovative product do you feel will have the biggest impact for Amazon? Why? (e) Cheek all the personalization features on Amazon com. List their advantages (f) Find the technology-oriented activities at Amazon com (eg. Feho, making ereaders). Iist the major ones and discuss the logic of such offerings: (g) Find some recent material on Amazon com's marketing stritegy, and discuss your findings (h) Examine social networking activities on Amazon.com. What are their purposes? (i) Examine Amazon Web Services. Why do you think the company offers thisserwice