Question: Assignment for Week Three . Semiotics is the study of signs and symbols and how we represent and interpret them. ... You can use the

Assignment for Week Three . Semiotics is the study of signs and symbols and how we represent and interpret them. ... You can use the concept of semiotics in branding and advertising to tell a story or directly represent what you're trying to communicate. The concept of semiotics is broken down into three categories: iconic, symbolic, and indexical. . This set of slides uses the famous Tim Hortons cup of coffee, as a powerful connector between people over a timeless number of years. It all means something to us, and while it is a similar visual image, it represents a unique experience. . Your assignment is to pick a similar iconic image, or video, or any visual representation of something symbolic and explain the relevance to you, or to the person (s) in the video or image. Enjoy! . Some examples of ideas that you COULD use, are on the next slide. You can choose your own as well! IT can be iconic to the public or just to you

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