Assignment: How will you create value for the customer? This is a key question and the topic for this post. Describe the value proposition the firm will provide to it's customers. Each post will be graded based upon whether it: Adequately addresses the assigned topic (5 points) Is free of spelling and grammatical errors (2 points); and, Is posted on-time (3 Points). The expectation is that most posts will be three to four paragraphs, although there is no limit to how long you can make the post. You are not required to comment on your classmates post assignments, although this is encouraged. Value Propositions The Value Proposition Building Block describes the bundle of products and services that create value for a specific Customer Segment. Value Proposition The Value Proposition is an innovation, service, or feature intended to make a company or product attractive to customers. It is the reason why customers turn to one company over another. Something to keep in mind is your value propositions can change, as you gather more data from customer interviews. That is okay, and is something to be expected. You will most likely end up changing your value propositions several times before you arrive at your final list. Value propositions should be developed based on the customer segment in mind, since one will continually develop the other throughout the BMC process. The link provided below (copy and paste into your browser) is a useful tool to begin thinking about how your Value Propositions and Customer Segments will interact. Our experiences: DoughJoe For our donut shop we started with the value propositions of hot donuts, gourmet donuts, space to sit, 24 hours, and quick service. After performing our customer interviews we were able to verify our assumptions that customers would like hot donuts, gourmet donuts, 24 hours, and quick service. We found out however that space to sit was not important to our customer segment, so we removed that from our value propositions. Crepe Expectations We hypothesized that our value propositions consisted of a food truck experience (hip and novel), savory and sweet crpes, and quick quality food to have on the go for breakfast and lunch. From our customer interviews we analyzed that food truck novelty was not so important as food truck convenience. Our other hypotheses were confirmed*, however, allowing us to continue making only minor iterations. ***We found it very helpful to have a picture of our product to give the interviewees a more tasty idea.