Assignment II: MIS $64038$ Analytics in Practice

In this assignment, you will see a series of failed Business Analytics case studies

and use cases, some of which are real$-$world examples. While they belong to different

domains and disciplines, they have all failed one or more than one phases of the

analytics project, hence the undesirable outcome. Your goal is to read through

these uses cases and provide your insights as to why the project has failed. More

specifically, you should discuss which phase$($s$)$ of the project $($e$.$g$.,$ project

discovery and definition, data accusation$/$preparing$,$ model planning$/$building or

operationalization$)$ was inappropriately planned or executed $($i$.$e$.,$ your diagnosis$)$

and how the issue can be resolved $($i$.$e$.,$ your proposed solution$).$

Case $2$: Fraud Detection in Banking

A community bank partnered with an analytics solution provider to develop new fraud

detection algorithm for ATM withdrawals. The bank provided historical data and the

company trained a model that seemed to provide an acceptable performance when

tested on the data. Once implemented, however, the bank faced a major tragedy: the

algorithm was too slow in the production environment, and, as such, most ATM

withdrawal requests were timed$-$out and customers were not able to withdraw from

their accounts. Discuss which aspects of the project were ignored and which phase$($s$)$

of the analytics project, the problem can be associated to$?$