Assignment Instructions For the case study course work. Please carefully read the following case study and answer all four questions: Assignment Brief - Case Study Report As you prepare your case analysis there are a few other points you must take into account. Word Limit: 4000 words [+/- 10%]. The word count excludes title page, bibliography and appendices (the standard 15% allowance also applies but do not go beyond that limit). Sticking to a strict word limit is difficult and an important skill for you to acquire, so make sure that you write in a concise and focused manner. A case analysis is not a conceptual explanation or discussion so do not spend too much time on conceptual explanation, instead your focus should be on how the concepts are used to analyse the case events and reach evaluative judgments. Demonstration of critical thinking and depth of understanding of the key issues raised in the case is essential for good score. Always draw on evidence from the case to support your analysis and conclusions. Using evidence without analysis will amount to describing what has happened in the case and will not gain many marks. It is critically important that if you use quotes from the case or academic texts, you do so selectively and they must be placed in quotation marks and referenced appropriately. Critical analysis linked to theory should always be backed by appropriate references. Beware of sources from the Internet: apart from reputable and academic references that can be downloaded through the Internet, most Internet references are not considered reliable for an academic piece of work. Academic journals generally offer a better source than textbooks.