Assignment Instructions

Select a small$-$cap company $($market capitalization between $\backslash (\backslash$$ $300\backslash )$ million and $\backslash (\backslash$$ $2\backslash )$ billion$)$ and analyze its current strategic position. The goal is to assess the company's internal and external environment, its competitive advantages, and potential strategies to improve its competitiveness.

Introduction

$-$ Brief overview of the chosen company $($industry$,$ market position, and major products$/$services$).$

$-$ Description of the company's current strategic challenges and opportunities.

External Environment Analysis

$-$ Conduct a PEST analysis to examine political, economic, social, and technological factors affecting the company.

$-$ Apply Porter's Five Forces to analyze the competitive environment and determine the company's position within its industry.

Internal Environment Analysis

$-$ Evaluate the company's core competencies and resources.

$-$ Identify strengths and weaknesses through a SWOT analysis.

$-$ Analyze the company's value chain to determine where it adds value and where there are opportunities for improvement.

Assignment Requirements:

$-$ Length: $1-3$ pages, double$-$spaced.

$-$ Sources: Include at least five credible sources, such as industry reports, market analyses, and academic journals.

$-$ Formatting: APA style for citations and references.