Assignment Instructions This is an individual task. Case studies are an integral part of knowledge accumulation as it analyses a real-life situation where existing problem(s) need to be solved. Particularly in the field of digital marketing, it is an important way of illustrating theories and strategies in a realworld situation. In this assignment, you are expected to analyse the given Video Case Study: The Fyre Festival-The Greatest Party That Never Happened. Your analysis should discuss the key marketing issues/problems, alternatives, your own recommendations and implementation/action plan as a digital marketer. When writing your analysis do keep in mind of the digital marketing tools, marketing strategies, ethical issues and anything that you find relevant in a digital marketing context. Your analysis should be approximately 1500 words in length. Assignment Guidelines As an outline, your analysis should contain the following: 1. The key marketing Issue/Problem Identification section (typically 200 words) - A brief background of key relevant information/facts pertinent to the case. - Remember, the goal is not to summarize the given case as we all have the case available to us. 2. An Alternatives section to address the key issues (typically 250-300 words). - Your alternatives must be strategic. - Think about the changes that could have done or what could have been avoided. 3. Evaluation of Alternatives section (typically 300-350 words). - Arguments should be provided for and against each alternative and you should discuss their pros and/or cons. Assignment Instructions This is an individual task. Case studies are an integral part of knowledge accumulation as it analyses a real-life situation where existing problem(s) need to be solved. Particularly in the field of digital marketing, it is an important way of illustrating theories and strategies in a realworld situation. In this assignment, you are expected to analyse the given Video Case Study: The Fyre Festival-The Greatest Party That Never Happened. Your analysis should discuss the key marketing issues/problems, alternatives, your own recommendations and implementation/action plan as a digital marketer. When writing your analysis do keep in mind of the digital marketing tools, marketing strategies, ethical issues and anything that you find relevant in a digital marketing context. Your analysis should be approximately 1500 words in length. Assignment Guidelines As an outline, your analysis should contain the following: 1. The key marketing Issue/Problem Identification section (typically 200 words) - A brief background of key relevant information/facts pertinent to the case. - Remember, the goal is not to summarize the given case as we all have the case available to us. 2. An Alternatives section to address the key issues (typically 250-300 words). - Your alternatives must be strategic. - Think about the changes that could have done or what could have been avoided. 3. Evaluation of Alternatives section (typically 300-350 words). - Arguments should be provided for and against each alternative and you should discuss their pros and/or cons