Question: Assignment Instructions You must answer three questions from each chapter, for a total of 6 questions. The answer to each question that you choose should

Assignment Instructions You must answer three questions from each chapter, for a total of 6 questions. The answer to each question that you choose should be approximately page in length, single-spaced.

Chapter 9 Questions --- Answer ANY 3

  1. What are some of the issues you might include in a defense of strategic philanthropy to company stockholders?
  2. Describe your personal experiences with philanthropy. In what types of activities have you participated? Which companies that you do business with have a philanthropic focus? How did this focus influence your decision to buy from those companies?
  3. How have changes in the business environment contributed to the growing trend in strategic philanthropy?
  4. Compare and contrast cause-related marketing with strategic philanthropy. What are the unique benefits of each approach?
  5. Compare social entrepreneurship to cause-related marketing and strategic philanthropy.
  6. What role does top management play in developing and implementing a strategic philanthropy approach?

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