Question: Assignment Introduction Your final project for this course is to develop a Marketing Plan (see the overview below) for either a personal business or a

Assignment Introduction

Your final project for this course is to develop a Marketing Plan (see the overview below) for either a personal business or a new product or service within your current organization. In this project, you will research competition and apply what you have learned regarding the 4Ps of Marketing, Marketing Segmentation, Situational Analysis, and the Integrated Marketing Component.

*The Project is a remote small car voice recognition technology with a dual power supply solar panel with rechargeable battery targeting the age group from 8 years old to adults.

Instructions

I only seek a short one-to-the-two-paragraph summary of your overall marketing plan for the first submission. Please plan to address the following:

What is the product/service?
What purpose is it servicing?
What market or markets are you intending?
Why this product/brand? What is the value and the differentiation you are bringing to the marketplace?

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