Assignment Landing Page

Assignment Introduction and Learning Goals

Landing pages are an essential part of any content strategy plan. You will use Mailchimp to create a Landing

Page that would be placed on your company's web site, blog, an$/$or other digital assets and platforms.

Course Learning Outcomes Addressed

You will use Mailchimp to create a Landing Page that would be placed on your company's web site,

blog, an$/$or other digital assets and platforms.

Use digital marketing tools both separately and synergistically, to create an integrated, customer$-$

centric content marketing plan

Determine success measures appropriate for digital marketing tools.

Assignment Value

This assignment is worth $15\%$ of your overall grade.

Assignment Instructions

This is an individual assignment or can be completed in pairs. You will be creating your landing page on

mailchimp.com. You will create a Landing Page based on ideas you generate for a company of your

choice. Get Creative! Your company may not be collecting contact information about their prospects and

clients, but that doesn't mean they shouldn't start. Create an idea on how they might get started? How

might they enhance what they already do$?$ Landing Pages are most often used to collect new contacts,

qualify prospects by collecting more information, promote products, and$/$or offer discounts. At a minimum,

the landing page you create here must collect email addresses in return for some value to the prospect.

Your Landing Page Promotion Plan must include:

A cover page with both student names or your name.

Detailed description of the persona this landing page is targeted to

Promotion Plan for how$/$where$/$when you will place this landing page? Hint: Social media is not

nearly enough for a Landing page.

Discussion of the customer journey. What is the likely action that led a customer$/$client to come to

this landing page? Where are they in their customer journey?

Discussion of value exchange? Explain the rationale behind value they get for the personal

information they give you. Relate to Persona and Customer Journey.

Your landing page created in Mailchimp must include:

Visually appealing graphics and text

Content must appeal to the Persona you selected in the promotion plan above

CTA must be clearly visible and appealing

Required Screen Shots from Mailchimp:

Your Actual Landing Page