Question: assignment must be typed ( i . e . can NOT be handwritten ) , neat, readable, and well - organized. However, it is ok

assignment must be typed (i.e. can NOT be
handwritten), neat, readable, and well-organized. However, it is ok to plot GRAPHS by hand and to
SCAN/INCLUDE them within the PDF document file if they are large, legible, and properly labeled
and that their calculations are typed within the rest of the assignment. Plotting
using Excel, a paint tool or hand plotting is OK.
Submitted assignment solutions (if applicable) must include managerial statements that
communicate the results of the analyses in plain language.
Problem 2(35 points)
The NBS television network earns an average of $400,000 from a hit show and loses an average
of $100,000 on a flop. Of all shows reviewed by the network, 25% turn out to be hits and 75% turn
out to be flops. For $40,000, a market research firm will have an audience view a pilot of a
prospective show and give its view about whether the show will be a hit or a flop. If a show is
going to be a hit, there is a 90% chance that the market research firm will predict the show to be a
hit. If the show is going to be a flop, there is an 80% chance that the market research firm will
predict the show to be a flop.
1. Determine how the network can maximize its expected profits. (Show your work/calculations).
Verbally communicate the decision strategy. (30 points)
2. Find the Expected Value of Sample information (EVSI), which is the maximum amount that
the network is willing to pay the market research firm. (5 points)

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