Question: Assignment No 3: Case Study Learning Outcomes: 1. Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer's decision.

Assignment No 3: Case Study Learning Outcomes: 1. Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer's decision. (Lo-3) 2. Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (Lo-4) Case Study Read the Chapter Case Study entitled "ASHLEY STEWART from Chapter-17 Retailing and Omni-channel Marketing" Page: 535 given in your textbook - "Marketing" (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions: Assignment Question(s): 1. Describe Ashley Stewart's retail strategy using the 6 Ps. (2 Marks) 2. Who is Ashley Stewart's target market? Could/should that target market be expanded? Explain. (1.5 Marks) 3. What are Ashley Stewart's bases for sustainable competitive advantage? Discuss. (1.5 Marks)

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