Assignment No. Total Marks Theme Submission format Page limit 1 (Part A) 40 1 (50 Analysis) Word(.docx)only 5 CUSTOMERS * (15 Marks) I Choose two products from your product range one well accepted by the customers and the other not so well accepted. List all the customers, present and potential, for both types of products. (5 M) c What are the different needs of each ofthis customertype enumerated above and howthe product fulfils them? Identify gap between customer need and product parameters, if any. (5 M) . Take any product [service that your organization offers. Discuss a) different stages of decision process and b) different participants involved in the decision making when they purchase this product / service. You can choose either 828 or a B2C example (5 M) * Use the EBM Model discussed in the class for a B2C purchase OR the Sheth model fora B2B transaction for above question * Remember, forthe purpose ofthis question, you are the selling organization. The decision process and the participants in it are from your customers' perspective and not yours. You may also refer to the Appendix 1 for examples on Buying Decision Process, one each for BZB & BZC businesses. COMPETITION\" (10 Marks) 0 Identify all your competitors (indirect and direct. For ex. competitor of Coke is also nimbu pani). (5')") \"Competition does not stem only from products or firms that compete directly for your market share but also from any company that satisfies the same customer need. You may also refer to Appendix 2 'Market Concept of Competition'. 0 What opportunities and threats would they present before you in the nearfuture? (5M) \"Competition may present opportunities in terms of a weak presence in a segment, weak product, etc. COLLABORATORSW (5 Marks) Identify the major collaborators in business and enlist the tasks performed by each ofthem ***Note that collaborators are all those agencies that are EXTERNAL to the organization but act as partners in making your product or service available to the customer. They could be your dealers, distributors, franchises, suppliers, vendors, advertising agencies, etc CONTEX TM\" (5 Marks) Explain how changes in the context (political, economical, social, technological, legal and ecological) will affect EACH OF THE OTHER Cs of your organization. Also outline as to how your consumers are changing, evolving needs and trends which affect your productlcompany. You may begin by examining how changes in the political context will affect yourfirms' customers, company, competition and collaborators. Please referto note****on context. COMPANY (5 Marks) 1. Identify your company's Strengths and list them. 2. Identify your company's Weaknesses and list them. Total Marks 35 Assignment No. 2 (Part B & C) Theme 1 ( SWOT) Submission format Page limit Word(.docx) only 4 PART B (10 Marks) On the basis of the discussion in Assignment 1 (Part A), prepare the SWOT Grid for your organization. Referto the market concept of competition in Appendix 2. PART C (25 Marks) 0 You have already identified your strengths and weaknesses. Analyse the SWOT and evaluate your firm and any one other competitors. (5 M) . Identify the competitive advantage of your company and how do you gain from this edge? (10 M) . In the areas where you do not enjoy competitive advantage, how do you plan to plug the gap if any (10 M)