Assignment Objective This assignment aims to provide a basic understanding of the nature, scope and purpose of marketing in an organization, to identify the main theoretical concepts behind the practice of marketing, and to apply marketing concepts and theory to the solving of simple marketing problems. Assignment Tasks INDIVIDUAL WRITTEN REPORT |100 marks The company which own by Ahmad and David, "Warrix" which specialize in sports apparel have started their marketing operation within the GCC countries as they are still in initial stages the organization still need to gain more insight regarding the marketing strategies to be able to compete and operate in right track. As a marketing executive, you are require, develop a strategy to connect and communicate Warrix product to the target group in the new market. You are also required to explain which marketing channels will be used and the integrated marketing communication strategy. You will conduct background research (secondary research-journal articles, industry magazines, websites, news reports) into the mention task above to complete the marketing plan. The Plan should include the following sections: Executive Summary (Include the Value Proposition) Marketing Communications Plan Pricing Strategy Detailed Action Plan Competitive Advantages and Competitor Analysis Corporate Social Responsibilities Product Position(BCG) Evaluation and recommendations (Approximately 1,000 words) MOOC Max. Marks: 5 Students are expected to write a reflection and provide evidence that you register the course, the short reflection should cover all, the below points in form of paragraphs: Interesting aspect you found in regards of the online course Challenges problems faced & how did you overcome the same Your learnings from this research & how will you implement it in the future Assignment Objective This assignment aims to provide a basic understanding of the nature, scope and purpose of marketing in an organization, to identify the main theoretical concepts behind the practice of marketing, and to apply marketing concepts and theory to the solving of simple marketing problems. Assignment Tasks INDIVIDUAL WRITTEN REPORT |100 marks The company which own by Ahmad and David, "Warrix" which specialize in sports apparel have started their marketing operation within the GCC countries as they are still in initial stages the organization still need to gain more insight regarding the marketing strategies to be able to compete and operate in right track. As a marketing executive, you are require, develop a strategy to connect and communicate Warrix product to the target group in the new market. You are also required to explain which marketing channels will be used and the integrated marketing communication strategy. You will conduct background research (secondary research-journal articles, industry magazines, websites, news reports) into the mention task above to complete the marketing plan. The Plan should include the following sections: Executive Summary (Include the Value Proposition) Marketing Communications Plan Pricing Strategy Detailed Action Plan Competitive Advantages and Competitor Analysis Corporate Social Responsibilities Product Position(BCG) Evaluation and recommendations (Approximately 1,000 words) MOOC Max. Marks: 5 Students are expected to write a reflection and provide evidence that you register the course, the short reflection should cover all, the below points in form of paragraphs: Interesting aspect you found in regards of the online course Challenges problems faced & how did you overcome the same Your learnings from this research & how will you implement it in the future