Question: Assignment Objectives: Assess the competitive forces within an industry using a Porters Five Forces analysis. Purpose: Porters Five Forces is a framework to analyze a

Assignment Objectives: Assess the competitive forces within an industry using a Porters Five Forces analysis.

Purpose: Porters Five Forces is a framework to analyze a companys competitive environment. The five forces analysis can help an organization determine the potential profitability of its strategy and adjust accordingly.

Assignment Description: For this assignment, conduct a Porters Five Forces analysis on the footwear industry. Use your BSG company as a reference point but apply the analysis as if you are operating in the real-world against competitors like Nike, Reebok, Addidas, etc. Rate each competitive force as high, medium, or low in strength and then explain the reason for your rating. Supply evidence to support your assessment. Based on the analysis as a whole discuss the profitability potential of conducting business in this industry. All forces must be assessed.

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