Assignment Objectives:

$$ Conduct a situational analysis to identify digital transformation opportunities and challenges within FutureTech Enterprises.

$$ Design a detailed digital strategy that integrates big data analytics, AI and other digital technologies to address identified opportunities, focusing on specific initiatives that could lead to competitive advantage.

$$ Assess the potential risks and ethical considerations associated with your digital strategy, including data privacy, cybersecurity, and the socio$-$economic impact.

$$ Outline a roadmap for implementing your strategy, including necessary technological investments, timelines, and key performance indicators $($KPIs$)$ for success measurement.

$$ Reflect on the potential change management challenges and propose strategies to ensure smooth adoption of the digital initiatives across the organisation.