Assignment Overview

In this weeks Strategic Management Research Project presentation, you will demonstrate your understanding of strategic management, apply critical thinking and problem-solving skills, and exercise your skills in quality control when you evaluate the effectiveness of operational changes at Alphabet, Inc. Recall that you are the assistant strategic development analyst. You are presenting your findings to Alphabets leadership from your evaluation and entries in your strategic management research journal over the past 4 weeks.

Assignment Preparation

Review your strategic management research journal entries from the assignments in Weeks 1-4. Be sure to make changes as a result of your continued evaluation and apply faculty feedback from previous assignments.

Assignment Deliverable

Create a 12- to 15-slide presentation for Alphabets leadership team in which you:

• Evaluate the mission, vision, and values of Alphabet by doing the following:
• Summarize your evaluation of the alignment between what Alphabet is currently doing and as compared to its mission, vision, or values statement.
• Recommend changes you would make to Alphabets mission, vision, or values statements to improve organizational goals. Explain what impact the changes will have on the organizations performance.
• Conduct a competitive analysis in which you:
• Explain your analysis of the strengths and weaknesses of Alphabets competitive advantages and disadvantages.
• Recommend operational changes to improve Alphabets competitive advantages and business performance. Justify how these changes will impact performance.
• Propose a plan to measure and monitor the effectiveness of your recommended operational changes in Alphabets competitive advantages to achieve organizational goals. Be sure to explain how you will measure the results and how you will monitor the progress of the operational changes.
• Evaluate Alphabets global strategy by doing the following:
• Summarize your assessment of Alphabets global strategy. Support your assessment with examples.
• Recommend operational changes to improve Alphabets global strategy and business performance. Justify how these changes will impact performance.
• Propose a plan to measure and monitor the effectiveness of your recommended operational changes to Alphabets global strategy to achieve organizational goals. Be sure to explain how you will measure the results and how you will monitor the progress of the operational changes.

Include your key findings, recommendations, and supporting rationale for your recommendations. Include speaker notes, video, or audio narration (with full transcript) with supporting details that are not present on your slides.

Format your references according to APA guidelines.

Submit your assessment.

Resources

• Alphabet, Inc. Resources
• Center for Writing Excellence
• Reference and Citation Generator
• Grammar Assistance