Assignment Overview:

Investigate and evaluate advanced e$-$commerce marketing strategies by analyzing at least five innovative marketing touchpoints across at least two different companies, including at least one product$-$based company featured on Amazon.com.

Objectives:

Develop critical analysis and growth hacking skills by exploring how companies utilize modern marketing techniques to enhance engagement and increase sales, focusing on overall value, innovation and effectiveness. Ideas should be presented so that your peers will understand the concept enough to be aware of the strategy in their future careers.

Assignment Instructions:

$1.$ Company Selection: Choose companies that are pioneers in using new$-$age marketing techniques. At least one of these companies should be a product$-$based company with items available on Amazon.com.

$2.$ Innovative Touchpoint Analysis: Identify at least five cutting$-$edge digital marketing touchpoints across these companies. At least one touchpoint must relate to the company on Amazon. These can include augmented reality shopping experiences, voice search optimization, or AI$-$driven customer interactions. You should research "most effective new$-$age marketing techniques vs relying on the three examples above.

$3.$ Assessment of Platform Effectiveness: Evaluate the platforms these companies use, such as TikTok for shoppable posts or smart devices for voice$-$activated shopping, focusing on their success in engaging the modern consumer.

Components of the Case Study Report:

The primary objective of this case study report is to educate fellow students on cutting$-$edge technologies and their practical applications within the marketing realm.

$$ Title Page

$$ Table of Contents

$$ Executive Summary: Provide a concise overview of the innovative strategies discovered.

$$ Company Overviews: Discuss each selected company, emphasizing both their target audience and innovative marketing tools used.

$$ Marketing Funnel Analysis: Detail how each chosen touchpoint works within the company's marketing strategy to attract and retain customers.

$$ Exploration of Innovative Tactics: Discuss the use of technologies like augmented reality, blockchain, or sustainable marketing practices in creating a unique customer experience.

$$ Final Insights & Recommendations: Offer actionable recommendations to enhance the effectiveness of these marketing strategies.