Assignment Overview:

This assignment aims to help you understand the strategic drivers for the sensor industry & know what

tactical decisions will help your company develop a clear competitive advantage.

OVERALL INSTRUCTIONS:

Write a team playbook on what decisions & rules make sense for your company based on a particular

strategic position.

$$ Choose ONE of the four strategic positions:

o Broad Cost Leader

o Niche Cost Leader

o Broad Differentiator

o Niche Differentiator

o Low$-$Cost Life Cycle Strategy

o Differentiator Life Cycle Strategy

$$ Write your analysis showing how a sensor industry manufacturer would meet that strategy through

company decisions.

o Be specific in your decisions & rules.

WRITING SECTIONS

$$ Introduction $$ Name the strategic position you chose & why.

$$ Product Mix & Target Markets $$

o Which products would your company keep manufacturing?

o Which customer segments would your company focus on capturing?

$$ Explain why these products & customer segments are the best choice for your

strategy.

$$ Research & Development $$

o What rules would guide company R&D decisions for each product$($s$),$ customer

segments, & the overall strategy?

o Questions for consideration: $($DO NOT WRITE IN A Q&A FORMAT.$)$

$$ Would you aim to be a market leader in performance & size upgrading

products every year?

$$ Would you aim to lag the customer specifications limiting your R&D

expenditures?

$($Life Cycle Strategy $$ When

products are left to age &

replace older products which

are discontinued over time.$)$

BMGT$2299$ MINI$-$Case Guidelines $-2$

$$ Would you focus on certain products for more R&D changes & less for others?

$$ Would you create new products? If so$,$ what segment$($s$)$ & why?

$$ Would delete products & leave a customer segment? If so$,$ what segment$($s$)$ &

why?

$$ Would you target a specific time of the year to release new product

specifications? Is so$,$ why?

$$ Would you aim for the highest quality through a high MTBF or lower quality

with a lower MTBF$?$ Why