Assignment Overview: What Is a Personal Marketing Plan? Your ability to use the principles of this course and textbook to market yourself will be critical to your success after you leave college. By creating your personal marketing plana plan for personal successyou will think about how you can position yourself relative to others competing for the same job, and how you will communicate your value so that you get an interview over other candidates. Ultimately, wherever your career leads you, you will need to market yourself effectively to reach the professional goals you have set and should be able to answer the following question: Why should I hire you?

Assignment Instructions: You will focus on the marketing plan exercises at the end of chapters 1, 2, 6, 7, & 8. Your Paper Should include the following headings:

Marketing Strategy- Review the marketing plan exercise at the end of chapter 1, complete the full project as listed.

Situation Analysis - Review the marketing plan exercise at the end of chapter 2, complete the full project as listed.

Elevator Speech - Review the marketing plan exercise at the end of chapter 6, complete the full project as listed.

Positioning Strategy - Review the marketing plan exercise at the end of chapter 7, complete the full project as listed.

Promotional Mix - Review the marketing plan exercise at the end of chapter 8, complete the full project as listed.

Cite: A minimum of 2 credible sources, consistent with APA guidelines. Blogs and Wikipedia are not considered reputable sources. Sources that appear in your references must have corresponding in-text citations.