Assignment Overview: Write a Marketing Plan for yourself or your client. You can choose service or product industries, or a mix of both. See the following suggestions on what direction to take: Self-marketing: identify your marketable skill and analyze what service you can perform based on that skill. Perform the segmentation, target market, SWOT analysis, and create your product portfolio (see rubric). Intrapreneurship: if you (or your client) is an independent reseller of goods or services under a brand (network marketing companies such as Cutco knives, Amway, etc, insurance agents, real estate agents, etc.) Entrepreneurship: if you (or your client) have your own idea for a product/service business, or have a business already. Analyze your current situation, your career goals, and create a plan that will aid these goals. Spend our time by creating value for yourself! Or do the same work for a real or imaginary client. Pick you ideal job listing on LinkedIn and create a self-marketing plan if you want a corporate career. Review the textbook and pick a business model that interests you (B2B, B2C, e-commerce, private labeling.... the choice is almost limitless) if you want a business. *The difference between entrepreneurship and self-marketing is in the ability to replace key employees. Self- marketing is a closed system where everything depends on one person (self), business is an open system where key participants can be replaced. Intrapreneurship involves a lot of self-marketing but under a larger corporate brand