Assignment Overview:

You will write a Marketing Strategy paper based on the company you selected. Each section of the report will be reviewed in$-$class lectures.

Company Selection:

Choose the current or previous company your work for OR choose a local company $($be sure to let the company know you want to use them for this assignment$).$

Assignment Steps:

Use the questions below to write an APA$-$formatted paper:

Obtain approval from the professor on the selected company

Answer the questions from Chapter $2$: page $44,$ Figure $2\mathrm{.}8$

Use the template from Chapter $2,$ pages $47-48$