Question: Assignment: Part 1-Based on the background information From what you have learned through the background research, address the questions below and provide supporting evidence or

Assignment:

Part 1-Based on the background information

From what you have learned through the background research, address the questions below and provide supporting evidence or logic supporting your response.

Segmenting the tennis market. How is Prince grouping potential buyers into segments? What are the segment characteristics? Required: site the chapter reading sections that support your answer.
What promotional activities might Prince use to reach (a) recreational players and (b) junior players?

Part 2-Which is who they are today

For Part 2 go to the Prince Tennis website and make note of key differences in how they first segmented and targeted markets with today. Watch the YouTube brand video on the homepage. Then answer the following questions:

Their segmentation and target markets have obviously changed from the time the background video was produced. How would you describe their segmentation and their target market now?
Scroll down a bit on the page and review the specific section on racquets. How has the racquet segmentation changed? How effective do you think the site is at connecting products with needs of different segments? Explain.

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