Assignment Part $2$: Consumer Lifestyle Compare and Contrast

A consumer$$s lifestyle refers to how they choose to spend time and money and how their consumption choices reflect these values and tastes. Lifestyle research is useful for tracking societal consumption preferences and positioning specific products and services to different segments. Marketers segment based on lifestyle differences; they often group consumers in terms of their AIO dimensions $($activities$,$ interests, and opinions$).$

Conclude with an explanation of why consumer perceptions make behavior segmentation of markets difficult.