Assignment $[$Positioning$]$

Customer$-$Driven Marketing Strategy Part $2($Chapter $8)$

Identify your brand.

Motto by Hilition

List the four requirements for effective segmentation, and briefly explain each.

Explain briefly the four types of segmentation marketing strategies $($e$.$g$.,$ undifferentiated, differentiated, concentrated, micromarketing$).$

Identify a differentiating competitive advantage of your brand for the following attributes $($list at least $1$ example for each component and explain briefly$)$:

Physical attributes

Service

Personnel

Location

Image

What are the three factors that are used for businesses in identifying competitors? List each and explain briefly by including examples.

Identify one of your brand's competitor $($choose a specific hotel brand$).$ Next, identify your competitor brand's most outstanding differentiation points $($list at least $3$ examples and explain briefly how they stand out.$).$

Describe how your brand's competitors $($selected in Q$6)$ position themselves.

Describe how your brand position itself towards its competitors. Which attributes particularly stand out from your competitors?

As the marketing director of your brand, how would you re$-$position yourself to create a stronger differentiation point $($or stand out$)$ in the competition?

List the three types of positioning errors and explain each briefly by including examples,

Reference list.