Assignment $[$Price$]($Chapter $11)1.$ Identify your brand$\mathrm{.}2.$ Describe your brands pricing strategies that are implemented by each category. Give actual examples briefly to show your evidence for each category. Examples of pricing strategy categories are as following but not limited to: Existing product pricing strategies Product$-$Bundle pricing Price$-$Adjustment pricingo Discount pricingo Discriminatory pricingo Revenue management Yield management Bar pricing Rate parity Psychological pricingo Price endingso Value pricingo Temporary promotional pricing$3.$ List at least $2$ examples of factors that affect your brand when setting their price. Explain briefly how those factors affect your brands pricing strategy$\mathrm{.}4.$ Identify your brands major competitor $($choose a specific hotel brand$)\mathrm{.}5.$ Describe the competitor brands pricing strategies that are implemented by each category. Give brief examples to show your evidence for each category. Examples of pricing strategy categories are as following but not limited to: Existing product pricing strategies Product$-$Bundle pricing Price$-$Adjustment pricingo Discount pricingo Discriminatory pricingo Revenue management Yield management Bar pricing Rate parity Psychological pricingo Price endingso Value pricingo Temporary promotional pricing $6.$ What pricing strategy differences do you find between your brand and your competitor brand? Which brand is doing better? List at least $1$ example and explain the key point briefly. $($If there is absolutely no difference at all, you may indicate N$/$A$)7.$ What other pricing strategies do you think your brand should implement to increase revenue $($Identify at least $2$: these should come from the existing product pricing strategies only.$)?$ Explain why $($must be supported with evidence$)\mathrm{.}8.$ Among the different factors that affect your brands price$-$demand relations, which factor do you think affects your brand and target market the most $($choose $1$ factor$)?$ Explain why. $($The seven different factors are: Price quality effect, Unique value effect, Perceived substitutes effect, Difficult comparison effect, Shared cost effect, End$-$benefit effect, Total expenditure effect,$)9.$ Reference list.

Hotel brand is motto by hilton