Assignment$/$ Project $-$ Marketing Plan

Project

MARKETING PLAN PROJECT

PROJECT REQUIREMENTS $$ Fall $2023-$ DUE DATE NOVEMBER $20$ Th $-$ WEEK $13.$

Project Scope: Please prepare a formal marketing plan by identifying an existing or

new product or service from a company of your choice or a start$-$up that you may wish to

pursue. In the marketing plan, you will provide details on your product$/$service launch which

will include a market analysis of your target audience, you will research the market

environment. Your marketing plan will be based on the description of your market

opportunity, product, pricing, and distribution strategy as well as how you propose to market

your product. Each group will consist of Five members and

each group must appoint a group leader. The business in question can be:

$$ A real business $($for which you may or may not be employed or contracted or the owner$)$

$$ A business that does not exist yet, but the student proposes to setup

$$ A fictitious business of your choice.