ASSIGNMENT QUESTION (Answer ALL of the questions below) 50 marks Part A 1000 words Case Study Apple Inc. is an American multinational technology company headquartered in Cuper- Question tino, California, United States. Apple is the largest technology company by revenue (to- taling US$365.8 billion in 2021) and, as of June 2022, is the world's biggest company by market capitalization, the fourth-largest personal computer vendor by unit sales and sec- ond-largest mobile phone manufacturer. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Meta, and Microsoft. Apple was founded as Apple Computer Company on April 1, 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne to develop and sell Wozniak's Apple I personal computer. It was incorporated by Jobs and Wozniak as Apple Computer, Inc. in 1977 and the com- pany's next computer, the Apple II, became a best seller and one of the first mass-pro- duced microcomputers. Apple went public in 1980 to instant financial success. The com- pany developed computers featuring innovative graphical user interfaces, including the 1984 original Macintosh, announced that year in a critically acclaimed advertisement. By 1985, the high cost of its products and power struggles between executives caused prob- lems. Wozniak stepped back from Apple amicably and pursued other ventures, while Jobs resigned bitterly and founded NeXT, taking some Apple employees with him. As the market for personal computers expanded and evolved throughout the 1990s, Ap- ple lost considerable market share to the lower-priced duopoly of the Microsoft Windows operating system on Intel-powered PC clones (also known as "Wintel"). In 1997, weeks away from bankruptcy, the company bought NeXT to resolve Apple's unsuccessful op- erating system strategy and entice Jobs back to the company. Over the next decade, Jobs guided Apple back to profitability through a number of tactics including introducing the iMac, iPod, iPhone and iPad to critical acclaim, launching "Think different" and other memorable advertising campaigns, opening the Apple Store retail chain, and acquiring numerous companies to broaden the company's product portfolio. When Jobs resigned in 2011 for health reasons, and died two months later, he was succeeded as CEO by Tim Cook. Apple became the first publicly traded U.S. company to be valued at over $1 trillion in August 2018, then $2 trillion in August 2020, and most recently $3 trillion in January 2022. The company receives criticism regarding the labor practices of its contractors, its environmental practices, and its business ethics, including anti-competitive practices and materials sourcing. Nevertheless, the company has a large following and enjoys a high level of brand loyalty. It is ranked as one of the world's most valuable brands. Questions Number Questions Marks Explain the importance of customer relationship management in the 10 above organizations Explain how good customer relationships create a positive image of the 2 above organization as well as providing the basis for an enduring rela- 10 tionship with customers? Describe the movement from industrial to post-industrial economy in the 3 development of customer relationship management for above organiza- 10 tion 4 Compare the benefits of market and customer orientation processes 10 when managing customer relationships in the above organization. Explain the link between effective customer relationship management and competitive advantage. They should explain the benefits of effective 5 customer relationship management and identify how organizations use 10 appropriate techniques to manage these relationships to gain a competi- tive advantage.Part B 50 marks Questions 1000 words Number Questions Marks Improving Customer Relationship Management and Evaluating Customer Relationship Management 1 Evaluate customer relationship management in the above organi- 10 zation before proposing improvements. Needs to be based on a above organization to show how they can N apply the concepts and ideas to evaluate customer relationship 10 management in their organization and others? based on my company Need to develop measures for monitoring a recently implemented 3 improvement to the management of customer relationships in an 15 organization. Need to monitor the recently implemented improvement and eval- 4 uate the outcomes from the improvement. (Based on the Question 15 Part B - 3) Submission due date: 4 JANUARY 2023 3 END OF PAGE