Question: ASSIGNMENT Question One (50 marks) Should marketing research be done by a company in-house, or should it be outsourced to a marketing research agency? Using

ASSIGNMENT

Question One (50 marks)

Should marketing research be done by a company in-house, or should it be outsourced to a marketing research agency? Using an example of a Zambian company discuss and justify your answer?

Question Two (50 marks)

Select a product that you would like to introduce in the rural market. Before launching the product, you would like to undertake marketing research. Discuss in detail a suitable marketing research strategy and explain how it would be different if the research was done in an urban market?

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