ASSIGNMENT QUESTIONS

Identify the driving forces in the cooler and equipment industry. Which of these forces appears to be the strongest? What are the key success factors? List and describe?

Do a SWOT analysis. What are Yeti's competitive capabilities and resource strengths? What opportunities do you identify? Are there any notable weaknesses and threats facing the company? Assess the combined impact of these forces on Yeti's future profitability.

Describe Yeti's generic strategy. Does it appear to be well$-$matched to the competitive conditions of the coolers and equipment industry? List $5$ individual strategies they are deploying.

Calculate $2$ financial ratios from each category $($profitability$,$ liquidity, leverage, and activity$).$ What is your assessment of the company's financial situation? Does your financial analysis of the company disclose resource strengths or weaknesses?

What are the key issues? What recommendations would you make to Yeti's CEO, Matthew Reinties, to enhance its competitive position in the industry, drive future growth, and improve profitability.