Question: Assignment Questions / Instructions ( SUBMISSION ON CANVAS ) : Your goal in this assignment is to show what you know about the step of

Assignment Questions / Instructions ( SUBMISSION ON CANVAS): Your goal in this assignment is to show what you know about the step of the Innovator's Method: Insight Savor Surprises "(come prepared to be randomly called on to lead discussions on one of the following questions ): -1. Describe the "Exploratory Phase: Inspiration and Research" used by Ideo at Cineplanet .2. CREATE your own "Insight Capture Template" that you think IDEO could have used to savor surprises. You can either add three elements to the case's template on EXHIBIT 7, create an entirely new INSIGHT CAPTURE TEMPLATE , or use any of the templates showed during our in-class lectures . Add 3 of your own insights to it ( insights you've gained from reading the case and watching the case's video). In a nutshell : you are designing your own insight capture template in order to add 3 of your own insights to it 3. How would you characterize IDEO's human-centered innovation culture, process, and philosophy ? What are the core elements? 4. As you watch the customer interview video (Chapter 3.2 in the online multimedia ), use the case's Exhibit 7 to guide your thinking about the following question . What do you learn from this customer that the team might use as it reimagines the movie -going experience ? What are the most important features of the way the team interacts with him during the interview?

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