Question: Assignment: Research Process Marketing research often follows a general pattern of stages: 1. Defining research objectives 2. Planning a research design 3. Planning a sample

Assignment: Research Process Marketing research
Assignment: Research Process Marketing research often follows a general pattern of stages: 1. Defining research objectives 2. Planning a research design 3. Planning a sample 4. Collecting data 5. Analyzing data 6. Formulating conclusions and preparing a report 1- You need to think about a topic for your research (as discussed in class with your team). 2- Define the research objectives (minimum 2 objectives) 3- What is the research design? (refer to chapter 3 in your textbook). 4-Who will be your sample? 5- How do you plan to collect data and why? ( refer to chapter 3 in your textbook)

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