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competition; if the forces are weak, they decrease competition.

The goal of this activity is for you to identify the forces in Porter's model.

Instructions: Match each of the forces in Porter's Five Forces Model to its correct description.

$1$

Buyer power

$2$

Rivalry among

existing competitors

$3$

Threat of substitute products or services

$4$

Supplier power

$5$

Threat of new

entrants

Match each of the options above to the items below.

The power of suppliers to drive up prices of materials

The power of competitors

The power of competitors to enter a market

The power of customers to drive down prices

The power of customers to purchase alternatives

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